In a world of Tweets and instant video, it's easy to forget that a few words and images, carefully chosen, can convey something powerful. As a personal goal, I try to embrace simplicity, and I bring that approach to my design. With a little bit of space and some careful planning, a simple, imaginative design can lead viewers naturally to important information and let them absorb it easily. It's like Da Vinci said: "Simplicity is the ultimate sophistication."
Balance is an important element in both design and life. Balance creates visual harmony, which translates in a design as a sense of stability, structure and closure. A well-composed visual hierarchy makes it easier for people to take in information and provides a more pleasing experience.
As both a graphic designer and loyal yogi, I understand the importance of balance and how it affects our ability to connect with information, each other, and ourselves.
This one's about both of us. A sense of authenticity is critical to good business – both yours and mine. Understanding and staying true to who we are as people and the essence of our business nurtures an invaluable asset - authenticity. Hold to your core goals and beliefs, and it will foster a genuine quality that highlights the unique elements of your business. Remain authentic, and it will shine through in everything from your website to the brochures you give to clients.
As a graphic designer, I specialize in visual communications for print and interactive media. I bring experience and creative direction in branding, graphic design, Web design and consulting to every project. I can help you visualize and present the image you want to the world – and make it uniquely your own. Let's work together.
Jayme (McManaway) Zupo is an interactive designer with a lifelong passion for creative endeavors and knack for generating visual solutions. A design enthusiast from a young age, she has worked with top ad agencies in San Francisco and beyond designing and producing sites and campaigns for internationally recognized clients including Sony Playstation, HP, Comcast and Adobe, among others. A native of California, she earned her BA in design from Chico State University, and started her career as a web designer for the global consulting firm, Deloitte. From there, she has since expanded her experience to include work on interactive ad campaigns across media, with a dedication to always bringing an innovative approach to clients' needs. Review her resume here.
In 2009, Jayme started her own business – jme creative – which caters to a range of diverse clients with design and interactive needs. Based in Sacramento, it allows Jayme to exercise her experience in brand strategy and identity on a one-on-one basis with clients.
Jayme also believes in balancing career and creative endeavors with her other passion – yoga. She can often be found at the head of a yoga class or meditating, and enjoys spending time outdoors.
If you would like an estimate or have a general inquiry please email or call Jayme at 415.533.3935.